Treatment Sheet

The Magazine: Sycosound (SYC: Sonic Youth Collaboration)

Target Readership: SYC is a hybrid music magazine which is targetted at older teenagers between the ages of about 16-19, the magazine can also be read by younger readers to who are intersted in music from the past and present in all different genres. The readers of SYC are mostly beginning their college life so they need to concentrate on their education but then again don't forget to have fun and talk about things they are interested in with friends. The readers of SYC are all keen active individuals who debate on what they like in the media today including movies and music, they also like to know all the latest news and features in the media today.

Form and style: SYC is a A4 fully coloured magazine which has many features and news on the latest bands of this era it also includes helpful information on how you can chase a career in music or in the media. Typical features in the magazine can include reviews on the latest albums and movies, features on the greatest albums of our time as well as features on newcomer and past bands. Covers on our magazines can include pictures of latest bands, colours on our front covers can include red, black, yellow and white to make a very modern looking magazine. Each issue of our magazine also includes a competition and information on how you can get a career with us!. Graphics in our magazines are quite abstract and modern we use space in a very imaginative and interesting way without cluttering the cover with various lures and headlines, we usually include only a couple of features on the front cover because we do not want the cover to be seen as tacky and unprofessional, we want our magazine to be more collectable than disposable.

Themes and Typical Features: SYC usually has many different features on music from the past, present and what we believe is the future for music. Issues can include lists of the greatest albums, bands, collaborations and music videos of our time. We like to vary the style in which these features are shown, we like to base the feature on the unique style of the band it is featured on. We also like to write each feature informally as if we are speaking right to you, it also makes our magazine seem down to earth and interesting for the reader. Like many magazines we also include our own reviews of the latest albums, films, video games and TV shows as well as features on some of the reviews in that issue.

Potential Advertisers: Our magazine will have quite a varied range of advertisments especially those which are released close to a major music event, advertisments can include information and dates on upcoming concerts and gigs, latest film advertisments, latest albums and others can include 5gum and HMV.

Editorial Team: The editorial team for SYC will be made up of experienced writers and graphic designers so we get the best looking modern music magazine on the shelves. The team is mostly made up of people between the ages of 24 to 29, but in issues we really appreciate the readers contributing there own ideas for future issues. The magazine is of course a mix of male and female interests so our team is made of male and female writers and designers. Our aim is to create a modern and fresh magazine which can feature all the latest interests in the media today.